Maryland Company with Entrepreneurial Roots Joins with SupplyLogic to Form Leading National Marketing Solutions Organization
Denver, CO, September 29, 2022 – The Forbes Securities Group and The Forbes M+A Group (together “Forbes”), a leading investment bank, is pleased to announce that it served as the exclusive financial advisor to WebbMason Marketing, a Maryland-based full-service marketing firm that helps to activate brands through engaging content, material and merchandise, on its merger with SupplyLogic, a leader in technology-enabled managed services that optimize marketing effectiveness and procurement. The combined entity will be named SupplyLogic WebbMason.
SupplyLogic WebbMason will offer tech-enabled marketing solutions for print, digital, point of sale, and branded merchandise program execution. WebbMason’s creative and omnichannel solutions combined with SupplyLogic’s technology, supply chain, and execution capabilities empower businesses to execute end-to-end national and local marketing that produces greater reach and revenue.
“The opportunity to combine two organizations with complementary expertise to offer the spectrum of what today’s marketers are looking for is very exciting,” said Doug Traxler, Former CEO, WebbMason Marketing and active Advisory Board Member, SupplyLogic WebbMason. “Forbes worked closely with us to understand our priorities and passion, tirelessly working on our behalf to ultimately connect us with the ideal partner that furthers the legacy our founders began over 30 years ago.”
WebbMason, headquartered in Hunt Valley, Maryland, was founded in 1989 by Kip Webb and Warner Mason, high school friends who started their careers at Wallace Computer Services and ventured out together as like-minded entrepreneurs to start a new company. They built WebbMason into one of the premier national marketing services companies, with revenues exceeding $130 million in 2021. WebbMason has been trusted for decades by Fortune 2000 companies to elevate their branding and deliver more relevant and meaningful experiences to their customers. Co-founder Kip Webb passed away in December 2019. Warner Mason still has deep ties to the company he built and the community in which it was a leading force.
“This merger allows WebbMason to bring its legacy of exceptional customer service and innovative marketing solutions to an exciting new entity with the ability to offer the entire spectrum of marketing solutions to a wider national audience,” said Doug Freyschlag, Managing Director at Forbes. “Forbes was honored to leverage our deep industry knowledge to help WebbMason engage the right partner with the right collective strategy for an outcome that will be an industry game-changer.”
About Forbes
The Forbes M+A Group, founded in 2004, with offices in Denver, CO and Salt Lake City, UT is an award-winning investment bank with expertise in mergers and acquisitions, raising capital, and financial restructuring within the middle market. Senior advisors at The Forbes M+A Group have 250+ years and $85+ billion of combined transaction experience across a wide variety of industries and around the globe. The Forbes M+A Group has been recognized regionally as the M&A Firm of the Year for the past seven years.
The Forbes Securities Group, founded in 2017 with offices in Denver, CO and Salt Lake City, UT is a registered capital acquisition broker with expertise in mergers and acquisitions, capital formation, and financial restructuring within the middle-market.
For more information regarding this transaction, contact Doug Freyschlag (Doug.Freyschlag@ForbesSG.com) or Dan Pellegrino (Dan.Pellegrino@ForbesSG.com).