While most subsectors within the pet category are currently performing well, the pet food business is booming—and that’s attracted strong attention from investors. Fueling the sector’s growth is pet owners’ willingness to spend liberally on healthy food for their companions. That’s led more companies to introduce new options that capitalize on two of the most significant, interrelated trends in the pet food sector: premiumization and humanization. Much like consumers are increasingly choosing clean, healthy foods for themselves, pet owners expect those same options when it comes to pet foods—and they’re willing to pay a premium for them.
Download the Pet Food Guide to Learn:
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- Current and projected growth
- The trends driving consumer behavior in this category
- Why investors find this sector appealing right now
- What buyers look for in a target pet food business
- What to think about before selling your company
- What to think about before acquiring a pet food business
- How to raise capital
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