Denver, June 15, 2022 – The Forbes M+A Group, a leading middle market advisory firm, is pleased to announce it has served as exclusive financial advisor to Inside the Magic, the premier online authority on the world’s top theme parks, iconic film franchises, and family entertainment, in its successful recapitalization and capital raise.
The transaction enabled Inside the Magic’s founder to buy out the majority ownership previously held by a self-directed 401(k), positioning the company for increased liquidity, strategic growth, and future M&A readiness.
Founded as a passion project, Inside the Magic has evolved into a digital powerhouse, attracting advertisers eager to engage its lucrative viewer base. The company generates revenue through targeted advertising, leveraging its domain authority, top-tier Google rankings, premier freelance writing talent, and proprietary technology automation.
“This was a highly complex transaction given the regulatory considerations associated with transferring ownership out of a retirement plan,” said Bill Nack, Managing Director at The Forbes M+A Group. “Our team led the process from start to finish, ensuring compliance with ERISA laws and structuring a solution that met the founder’s goals without triggering unnecessary tax liabilities or penalties.”
Bob Forbes, who co-led the engagement, added: “Our role went beyond simply raising capital. We crafted a plan that allowed the founder to take chips off the table, secure growth capital, and position Inside the Magic for future strategic alternatives. The lender we secured provided favorable terms that reflect the company’s market strength and growth potential.”
The recapitalization marks a significant milestone for Inside the Magic as it continues to build on its reputation as a leader in theme park media, family entertainment coverage, and digital publishing.
About Inside the Magic
Inside the Magic is the leading online destination for fans of theme parks, iconic film franchises, and family entertainment. Known for its rich content, loyal audience, and high domain authority, Inside the Magic connects millions of readers with engaging, original reporting on the world’s most beloved entertainment brands.
About The Forbes M+A Group
The Forbes M+A Group is an award-winning M&A and capital advisory firm serving middle market companies across the United States. Known for its senior-led approach, deep sector expertise, and strategic process execution, Forbes helps entrepreneurs and business owners achieve exceptional outcomes in mergers, acquisitions, recapitalizations, and capital formation transactions. With offices in Denver, Salt Lake City, and Charlotte, Forbes serves clients nationwide and across a wide range of sectors.
For more information, visit www.forbes-partners.com.