Denver, June 29, 2021 – The Forbes M+A Group, a leading middle market M&A and capital advisory firm, is pleased to announce it served as exclusive advisor to Sierra Sage Herbs, the maker of Green Goo, Southern Butter, and Good Goo natural products brands, in its successful growth capital raise and recapitalization.
The capital infusion, provided by La Plata Capital, enabled Sierra Sage Herbs to meet surging demand across its retail, mass market, and e-commerce channels while recapitalizing its investor base to support its next stage of growth and innovation.
Founded by two sisters and their mother, Sierra Sage Herbs has become a leader in plant-based personal care, with a portfolio of natural health products sold through more than 90,000 points of distribution nationwide. Retail partners include Whole Foods, Walmart, CVS, Rite Aid, Target.com, Amazon, Kroger, and many others.
“Forbes was engaged to help Sierra Sage evaluate strategic alternatives and guide the company through a pivotal chapter,” said Blake Shear, Managing Director of The Forbes M+A Group. “Our team’s role was to secure the right capital partner and deal structure to match the company’s values and unlock the resources needed to support its growth ambitions.”
Jon Wiley, who co-led the engagement, added: “We worked closely with the founders to craft a narrative that highlighted Sierra Sage’s brand strength, product innovation, and market opportunity. When short-term capital needs arose, we pivoted quickly, ran an accelerated process, and secured funding with terms that supported both immediate stability and long-term success.”
The transaction allowed Sierra Sage Herbs to continue executing its growth strategy, ultimately strengthening its position in the market and paving the way for its successful acquisition by Creso Pharma Limited.
About Sierra Sage Herbs
Sierra Sage Herbs is a leader in plant-based, all-natural personal care and skin care products. With a commitment to using organic herbs and botanical ingredients, the company’s Green Goo, Southern Butter, and Good Goo brands are trusted by consumers nationwide for their efficacy, safety, and sustainability.
About La Plata Capital
La Plata Capital is a private investment firm providing flexible, growth-oriented capital to support high-potential businesses. Known for partnering with strong management teams, La Plata focuses on opportunities where its funding and strategic support can help companies achieve their next level of growth.
About The Forbes M+A Group
The Forbes M+A Group is an award-winning M&A and capital advisory firm serving middle market companies across the United States. Known for its senior-led model, deep industry knowledge, and strategic process execution, Forbes helps business owners achieve exceptional outcomes in mergers, acquisitions, recapitalizations, and capital formation transactions. With offices in Denver, Salt Lake City, and Charlotte, Forbes serves clients across consumer products, personal care, natural health, and other high-growth sectors.
For more information, visit www.forbes-partners.com.