Corporate culture has become a defining strength when positioning the business for sale, says Forbes Partners’ Brooks Crankshaw
Peter Drucker, a pioneer in economics and management theory, penned the groundbreaking book titled The Practice of Management in 1954. His thoughts would become a cornerstone in understanding corporate culture, a concept that, until recently, wasn’t always linked with the intricate world of mergers and acquisitions (M&A).
Early in my career, I found myself working with Drucker’s daughter, engaging in discussions about her father’s research and resulting theories. It was only later that I began connecting the dots between corporate culture, M&A and the crucial role it plays in the sale of a company.
Corporate Culture and Legacy in Family-Owned Business Sales
In advising numerous family-owned businesses on selling their companies, I’ve become aware of an increasing emphasis on the company’s culture. The culture defines the company’s relationship with its community, its employees and other stakeholders. It expresses the owners’ legacy and includes the beneficial treatment of employees, charitable works and a commitment to quality.
This culture has become a defining strength when positioning the business for sale. For example, in an economy where skilled workers are a scarce resource, a strong relationship with the employees stands as a distinguishing factor for buyers seeking stability in the workforce. Other examples include a reputation for collaboration with the supply chain, a reputation for quality and well-known customer service.
“In advising numerous family-owned businesses on selling their companies, I’ve become aware of an increasing emphasis on the company’s culture.”
Unseen Power of Corporate Culture in Selling a Company
A commitment to corporate culture can be a crucial element in a successful sales process. During a recent facility tour with a client and potential buyers, the visitors not only noticed but also complimented the owners on the palpable positive culture they observed. This impression reverberated in a follow-up call, where the buyers reiterated its impact on their interest in purchasing the company.
A strong culture is sometimes lost on potential buyers, creating a roadblock in reaching an agreement to sell. If an owner perceives that the acquiror won’t respect and continue their established culture, they might opt to sell to a different buyer, or not sell at all.
Buyer Sensitivity to Corporate Culture in M&A
In discussing private equity and corporate culture with investors, buyers often highlight their sensitivity to corporate culture as a compelling reason to be considered for a transaction. This emphasis often positions them at the forefront of potential buyers. For those less attuned to the qualitative aspects of a deal, it’s time to rethink strategy. For today’s buyers, a genuine understanding of the value of corporate culture can be a game-changer in securing transactions and ensuring their success.
Brooks Crankshaw is Managing Director, Investment Banking at Forbes Partners. He specializes in advising owners of Business Services companies on the sale of their business, growth through acquisition and raising capital.
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