As a vitamins, supplements, or nutrition products business owner, you may be curious about where the market is headed. This guide has the answers. Despite global economic disruptions, demand for health and wellness products remains strong, driven by consumers’ growing focus on preventive healthcare, personalized nutrition, and clean-label, plant-based solutions. With innovation in functional foods, biofortified ingredients, and sustainability-led manufacturing accelerating, the sector continues to attract strong investor interest and presents compelling growth opportunities.
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