The combination of an aging population and a boom in health consciousness continues to benefit manufacturers of vitamins, supplements, and nutrition products. Per data from IBIS World, the vitamin and supplement sector is projected to enjoy modest annual revenue growth over the next five years, with revenue forecast to reach $41.6 billion by 2028.
And according to Grand View Research, the brain health supplement market alone is anticipated to reach $23.4 billion by 2030. Meanwhile the number of businesses in the vitamins and supplements sector is forecast to grow by 2.9% over the same period, offering consumers even more choices while adding to an already crowded, fragmented space.
Download the Vitamins, Supplements, & Nutrition Guide to Learn:
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- Current and projected growth
- The trends driving consumer behavior in this category
- Why investors find this sector appealing right now
- What buyers look for in a target nutrition business
- What to think about before selling your company
- What to think about before acquiring a nutrition business
- How to raise capital
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